CONSUMERS IN DIGITAL ERA

Abstract

This paper aims to provide the quintessence of consumers in digital economy. It will analyse the pros and cons of e-commerce on consumers. It will discuss the provisions for electronic commerce in the contemporaneous Consumer Protection Act, 1986 and the necessity to reform the persistent regulatory framework in order to maintain an equilibrium and pace with the current business environment. It will deal with the effects of virtual space on e-consumers by highlighting the recurring cybercrimes such as online identity theft, phishing and online frauds. It will illumine that in order to maintain long-lasting customer base, the business entities must carry out the best practices so as to win the credence of the e-consumers. “For e-commerce firms, the three most important infrastructure items are information flow, cash flow and delivery.” – Jack Ma